Q&A with Social Media Assistant Shivani
Meet our Social Media Assistant Shivani Malhotra, we speak with her to find out more about her role at Lena Media.
Tell us a little bit about yourself Shivani?
I am an auditor and a freelance social media manager by profession. I am currently working as a part- time social media assistant with Lena Media consultancy, a brand-building creative agency based in the UK.
What does your role entail?
My role includes brainstorming content ideas and creating posts for social media platforms.
What do you enjoy most about your role at Lena Media?
The best thing about my role at Lena Media is creativity and the flexibility it provides. I also love that social media is forever evolving and changing, so there is always so much to learn and experiment.
What advice would you give to anyone that wants to become a Social Media Assistant?
Be as creative as possible and always give a personal touch to the brand. Also, be very proactive in listening to and responding to your online community.
What platforms would you recommend to a brand to maximise their presence and why?
Instagram is one of the best platforms out there, best for business to Customer. Research also shows that 62% of users follow a brand on Instagram.
Another great platform for brands would be Facebook, as it is the biggest social media site around. Facebook ads are a great way to target your potential audience.
Tell us one interesting fact about yourself?
One interesting fact about me is that at the age of 23 I quit my job, took a career break and travelled full time. I believe this is one of the best decisions I have taken so far. During this time only I developed my interest for social media and started working as a freelance social media intern with brands.
What is your favourite social media platform and why?
Instagram is my favourite social media platform for it's ever evolving creative features and wide range of content that one can share on this app.
What apps do you recommend making your social media posts?
I recommend Canva, Over and Unfold.
Where would you like to see Lena Media in the next 5 years?
In the next five years, I would like to see Lena Media empowering businesses and helping grow the upcoming best brands in the fashion and beauty industry.