• Lena Media

6 Approaches to Develop Your Brand Voice



A plethora of new businesses have been born since the pandemic. So now more than ever, your brand’s voice is vital. It is the first thing a potential consumer sees when deciding whether to go with your business or not.


Once again, social media plays an important role in this, as it is now one of the easiest and quickest media channels to present a brand. Due to this rapid growth, creating a sustainable brand voice that resonates across all media channels can be challenging but rewarding.


Let’s take a look at some of the ways that can help to develop your brand’s voice.


1. WHAT IS YOUR BRANDS TONE OF VOICE AND PERSONALITY?

Your tone of voice expresses what type of persona are behind your brand. Along with your tone of voice, a brand’s personality and values embody this.

You will also need to think about what type of customer you would like to attract and consider how your brand communicates with the audience.


2. CREATE A BRAND STYLING GUIDE

When we look at certain articles, or an Instagram page for example, we can quickly determine a brand’s particular style of branding. Think of a style guide as your brand’s personal brand deck. This is all about the language, tone, and types of grammar your brand uses. All these small things make up the bigger picture and have a huge impact of a brands voice.


3. EMPLOYEE EMPOWERMENT

Team work really does make the dream work. This can be seen when a brand’s voice and vision are connected. When you have strong company values, your brand voice reflects it.

A brand’s vision really comes to life when employees understand and live by the company values themselves. Only then can you truly give your customers what they want.


4. STAY CONSISTENT

The number one thing we have learnt is that consistency is key. To keep your brand on the same tone, it is important that you ensure the same voice is running throughout all media channels. These include newsletters, emails, website visits and social media platforms.


5. LISTEN - WHAT ARE YOUR CLIENTS/CUSTOMERS SAYING

Organisations, amongst other things, are built by the consumers. It is them who really pave the way for a brand’s direction. If the customer or client isn’t being heard, then how will a business continue to grow and succeed. Listening to what consumers want will only strengthen your brand’s voice.


6. BE YOURSELF

Being yourself must be one of, if not the most important part of developing your brand’s voice. With many brand’s out there in competition with each other, it can sometimes make you think that you need to do something different or totally out of the box to be seen and heard. Well, the truth is, just be yourself. Your clients and customers will follow if you are being your authentic and personal self.